Rep. Eshoo Calls on FCC to Investigate Recent Rise in Loudness in TV Advertisements
WASHINGTON, D.C. –Today U.S. Rep. Anna G. Eshoo (CA-18) sent a letter to the Federal Communications Commission (FCC) asking that the agency investigate the rise in TV commercial loudness complaints.
Rep. Eshoo authored the Commercial Advertisement Loudness Mitigation (CALM) Act, which was signed into law in 2010 by President Obama. The CALM Act directs the FCC to limit TV advertisement loudness. A recent press analysis shows a stark rise in consumer complaints about TV commercial loudness in the last year.
“A press report using [recent consumer complaint] data shows that complaints increased sharply from April 2020 through February 2021, with the article concluding that ‘2021 is poised to be the worst year since the initial rollout’ of the CALM Act. This worries me a great deal…. It is for these reasons I ask that the FCC investigate the rise in the loudness of TV advertising complaints and take enforcement actions as appropriate,” wrote Rep. Eshoo.
A PDF of the letter can be found HERE.