Wall Street Journal: Congress Is Moving Against LOUD Ads

December 1, 2010
In The News

The Wall Street Journal reports on Rep. Eshoo's bill lowering the volume of loud television commercials, the CALM Act:

Couch potatoes of America, listen up. Congress may be just days away from turning down the volume on ear-splitting TV.

The Commercial Advertising Loudness Mitigation, or CALM, Act follows rules set last year by a United Nations body in Switzerland on how to measure and clip broadcast volumes. The U.S. bill, inspired by decades of consumer complaints, should finally ban TV ads that blare louder than the programs they interrupt.

California Democratic Rep. Anna Eshoo, who sponsored the bill, says it is the most popular she has pushed in her 18 years in Congress.

There may be bigger legislative issues. But Ms. Eshoo says constituents are stopping her on the street to thank her for the bill.

"I never promised it would resolve the huge challenges facing our country," she says.

Read the full article at wsj.com.